When crewing on production with Anthony Robbins Events I have often been given the task of video capture – making sure we get those ‘magic moments’ on video to show on the big screens at the end of the event.
But that’s not all. When Tony puts on an event, he wants EVERYTHING recorded on audio and video, because it is all high value content which can be leveraged in multiple formats and in many different ways.
Every time you speak about your business or specialist subject you are delivering information, education and inspiration that is of value to whoever you are speaking to.
This could be something as simple as showing someone some how to use software on their computer or how to navigate your website.
Recording or filming yourself leverages your time (as you are already ‘working’) and instantly creates a valuable product you could sell, create multiple products from, use for marketing or even give away as a free gift to prospects or clients.
Do the ‘work’ once and you’ll reap the benefits over and over…
Products can make a massive difference to your income and your business growth. They are a way of creating multiple income streams.
Your product suite could simply be audio and video recordings of you doing what you normally do in your everyday business.
Your clients and prospects value your knowledge and experience, and the benefits of the information, education and inspiration they get from you.
They already give you their time and often their money to listen to what you have to say, and many more people could benefit by having access to you through your own product suite.
Think about the different ways you could capture the resources you already have inside you and share with the world everyday whenever you speak or write…and how all of what you share could easily be turned into high value information products…just by pressing record…