Category Archives for "Audio & Video Marketing"

Slick Marketing Videos

Every week we see more and more ‘slick’ marketing videos online..and people often ask me…

How do I create videos like that…what camera…microphone…software do I need… and how much does it all cost?

Video production can be broken down into various components, and as James Schramko has clearly shown in one of his products on internet marketing….  It’s Not About The Website…’ (or in this case…the camera).

This is what I learned after 20 years in the music industry.

Some of the biggest hits and greatest sounding songs were created in a home studio on $5000 worth of crappy old second-hand equipment (which is nothing is studio terms) by someone who ‘didn’t know what they were doing’…. and at the same time musicians and producers who have million-dollar studios create songs that don’t even touch the charts…

The same applies in making video…up to a point.

The end result you get from a $5000 camera can be little different to a high-definition pocket camera like a Flip or Kodak Zi8.

It’s not about the camera – it’s about how you use it.

A great chef can cook an outstanding meal on a camping stove…

The power in most ‘high end’ marketing videos is not really from the high-quality video production, although that does add to the end result.

The real power is from the ‘storyboard’ – how it has all been put together.

– the content / script

– the ‘story’: the metaphors used to pull you in, the presenters’ own story and the carefully crafted message and thread throughout….

– the way the scenes have been constructed

I would highly recommend analysing any ‘slick’ marketing video scene by scene

–          How has the scene been set in the opening frame?

–          What is the pace and energy the music is creating?

–          What is the pace from one shot to the next…the ‘pans’ (moving left to right or right to left)… when does it zoom in or zoom out and what effect does that have on you?

–          When does the music stop and what happens in the script and dynamics of the presentation at that point?

–          How does the presenter cut from ‘talking head’ to other shots and then back to the talking head.

–         How is the ‘script crafted and is it authentically presented?

None of this has anything to do with the camera or any other potentially expensive kit.

Look at your chosen marketing video again, witness yourself viewing the movie and observe how you feel depending on what happens on screen, what she says, how she says it and how each scene is presented piece by piece.

Take note of every change in scene, sound, language, framing etc and ‘storyboard’ your own videos in the same way.

AV Fast Track Sessions

One-on-one Fast Track Sessions with me will get you results in creating your own audio and video products, using AV for marketing, and running your own events much faster and easier than trying to do it by yourself.

As an experienced AV professional having worked with many of the worlds top business leaders, professional speakers, production and events companies (and 18 years in the music industry) I can help you and provide solutions to any audio, video and event production problems you may have.

Why spend time trying to work it out yourself, which ultimately costs you time and money, and puts your project on hold while you get frustrated at not getting results!

Allow me to help you…

  • Avoid expensive, painful and unnecessary time-consuming mistakes
  • Get straight to what you want to know, who you must connect with and how to get results – fast
  • 1-2-1 laser focused sessions with the AV professional dedicated to your ongoing success
  • Action and results focused
  • Clear custom plan and step by step strategy

What people say about Mo Latin…

Invest in finding the right answers to all your questions fast so you can get on with want you want to do today.

Why struggle by yourself anymore, with the frustration of making more expensive time consuming mistakes?

Fast Track Sessions

Whether you choose a ‘Fast Track Session’ or ‘Fast Track Plus’, working with me personally will ensure you get results in the shortest time, the easiest way and for the lowest cost.

I promise to deliver everything you need and to support you in everyway I can to get your outcomes.

– powerful effective online audio & video marketing

– teleseminars and webinars

– slick and professional events

– high profit audio and video products sold and delivered on autopilot

Mo Latin on video capture at Anthony Robbins 'Date With Destiny' on the Australian Gold Coast 2009

Your Fast Track Session content is completely under your control: i.e. you choose exactly what we cover based on what you need and what results you want, and together we plan your action steps for the best way forward to get your outcomes…

  • In the easiest way
  • With the best resources
  • Through my global connections
  • At the lowest cost
  • In the shortest time
  • For the fastest results
  • And the highest profits…

Fast Track

Your Fast Track Session includes

  • Pre Session Questionnaire
  • 1-2-1 Fast Track Coaching & Consulting call (up to 90 mins)
  • Clear strategies for your outcomes
  • Access to my contacts to shortcut you direct to industry professionals
  • Your personalised ‘Results Focused Custom Action Plan’
  • Recording of your call for future reference

Book Your Fast Track Session Now: $297 USD Per Session

Fast Track Plus

This is where I work with you week by week to keep you on track and get you ongoing results.

  • Pre Session Questionnaires
  • Full Monthly Fast Track Session (1-2-1 call with me – up to 90 mins)
  • Weekly Fast Track Follow Ups (1-2-1 call with me – up to 60 mins)
  • Clear strategies for your outcomes
  • Access to my contacts to shortcut you direct to industry professionals
  • Your personalised ‘Results Focused Custom Action Plan’
  • Recording of your call for future reference
  • Ongoing email support and solutions you need when you need them
  • Simple answers to all your questions, however many times you ask
  • Progress at a pace you are comfortable with…or as fast as you can handle! It’s totally your choice.

Book Your Fast Track Plus Now: $1000 USD Per Month

What people say about Mo Latin…